The A&R Department was started by Matt O’Connor, the Managing Director at The A&R Department and former Head of A&R at Warner Music Australia. Matt is a music industry veteran with over 20 years experience who over his career has produced and developed some of the biggest acts in Australian music building an enviable reputation for discovering, nurturing, and developing exciting new talent. Through The A&R Department, Matt has been able to devote himself entirely to his passion for independent Australian music, sharing his industry experience and empowering artists to make great music and get it heard.
What We Do
At the A&R Department we understand the need for invention and innovation in the modern music industry, and understand the needs of musicians and the creative process. No two artists are the same, so we develop close relationships with our clients to construct service packages and campaigns that deliver on their individual requirements.
We assist artists in all stages of project development and release. Our artist development services allow artists to define their identity, sonic direction, music and brand. Our branding services allow artists to define their image, artwork and aesthetic, and build a cohesive package to match the music. Our digital marketing and distribution services promotes the completed package through new media and traditional channels, to get the music out there in the right way, at the right time, to the right people.
Please check out our PDF’s in the Services section for more details or contact us here.
